Top Tips For Consumers To Be Savvy Shoppers This Holiday Season


The Thanksgiving holiday weekend, including Black Friday, Small Business Saturday and Cyber Monday, marks the unofficial start of the holiday shopping season. Attorney General Frosh urges consumers to know their rights, educate themselves, and to be extra vigilant as consumer spending online and in stores sharply increases. Consumers in the U.S. are expected to spend more than $700 billion on holiday shopping, much of which will take place this weekend. November also marks the start of a sharp increase in charitable giving.

“Being a savvy shopper begins with educating yourself about retail policies and pitfalls,” said Attorney General Frosh. “Sometimes that ‘great deal’ isn’t such a bargain if you’re left with a broken or unwanted gift that you cannot return.”

In an effort to help consumers avoid falling victim to holiday season traps, Attorney General Frosh issued the following tips for consumers:

Make sure your charitable donations are going to the intended cause— During the holiday season, many consumers make generous donations to charities but this is also a prime time for crooks to take advantage of that generosity. Before making a donation, check to see if the charity is registered with the Maryland Secretary of State’s Office. Educate yourself on the charity and determine what percentage of your donation goes to the charity’s mission. Several third-party websites (GuideStar, Charity Navigator, etc.) provide information on an organization’s financials, mission statements, and more. This may help you decide how to allocate your giving. Bogus charities frequently use names and logos that resemble well-known, legitimate organizations. These charities often surface after national emergencies, or natural disasters. The only way to be sure a charity is legitimate is to do some research before you give.

Check return and refund policies— Maryland requires a retailer to disclose its return policy in writing so consumers are aware of the store’s policy before making a purchase. Stores can have a “no returns” policy, but that must be disclosed. Don’t expect to be able to return things like food and perishable goods or custom-made merchandise (like personalized jewelry) or custom-altered clothing (like a business suit). Always ask the store about its return policy, and read the fine print. Some stores charge restocking fees, or don’t allow the return of “final-sale” items.

Be mindful of the websites you visit— Online shopping is a convenient way to get your holiday shopping done, but consumers should triple-check that the website address they are visiting is legitimate. You should never send personal information or payments through a website if the address does not begin with “https”—the “s” at the end means that your confidential information is secure. Consumers should also be wary when clicking on ads found on a webpage or social networking sites. Scammers frequently lure consumers through social media or emails to fake websites, which are set up to steal personal and/or financial information. See more about shopping smart and safe online.

Avoid potential pitfalls with gift cards— Ask questions and read all disclosures so you know all the terms and conditions of gift cards you are purchasing. Only purchase gift cards from reputable sources, or directly from the store. Encourage the gift card recipient to use the card to avoid additional fees or charges or in the event a business closes. Treat gift cards like cash and keep them in a safe place. Keep the receipt of the gift card purchase in case there are any issues with the card.

Examine the card for any signs of tampering. Crooks can copy numbers from cards and wait for them to be activated.

Be wary of bargains and “sale” prices. Delivery charges and/or other added costs such as assembly fees are often not reflected in the “sale price.” In many cases, hidden costs like these negate the value of the sale. In other cases, a product offered at a certain price may be available only if purchased with other items.

Know the terms of layaway plans— A merchant must give you a written layaway agreement, spelling out your rights and obligations, when you buy an item on layaway. If the seller does not comply, you can cancel the agreement and get a full refund. Consumers have the right to cancel a layaway agreement within seven days and receive all the money they’ve already paid. A merchant may only keep 10 percent of the full price of the item if a contract is cancelled after eight days or more, or if the consumer does not make a payment within 15 days of a due date.

No-interest financing can cost you plenty— While no-interest plans can save you money, many carry hidden charges. For example, some offers have a time limit. If you don’t pay off the amount of the purchase within the time period allotted, you are then charged interest on the entire purchase amount.

Alternatively, some offers inflate the selling price to make up the difference. Consumers should read the fine print and understand the terms of the agreement before signing.

For more information and additional tips, follow the Office of Attorney General at: