WMAR has launched a public service campaign called “We’re Open Baltimore” to support local business owners and their workers.
Many states across the United States have limited the operations of businesses and restaurants in efforts to contain the spread of COVID-19, the illness caused by the novel coronavirus. Through a multiplatform campaign, WMAR is encouraging viewers to help local small businesses stay afloat through this challenging period.
Running across broadcast, over-the-top, digital and social media channels, the “We’re Open” campaign celebrates the value these local businesses bring to the fabric of their communities. View one of the promotional videos here
As part of the campaign, WMAR is promoting #TakeoutTuesday every week to encourage takeout and delivery on a normally slow day for the restaurant business.
“The “We’re Open” initiative will allow us to directly and indirectly support the lifeblood of Maryland’s economy – small businesses. WMAR has operated at the heart of our community for 72 years and our mission is to support and report on this community through essential journalism, meaningful storytelling and authentic connections” said Bill Hooper, General Manager.
More information can be found at https://www.wmar2news.com/open .
WMAR-TV was the nation’s 11th (and Maryland’s first) television station to sign on-the-air in 1947. The station has been the site of many technological breakthroughs: first with a color film processor for television news and production, and the first zoom camera lens for film and tape cameras. WMAR is owned by The E.W. Scripps Company.
The E.W. Scripps Company (NASDAQ: SSP) advances understanding of the world through journalism. As the nation’s fourth-largest independent TV station owner, Scripps operates 60 television stations in 42 markets. Scripps empowers the next generation of news consumers with its multiplatform news network Newsy and reaches growing audiences through broadcast networks including Bounce and Court TV. Shaping the future of storytelling through digital audio, Scripps owns top podcast company Stitcher and Triton, the global leader in technology and measurement services. Scripps runs an award-winning investigative reporting newsroom in Washington, D.C., and is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps has held for decades to the motto, “Give light and the people will find their own way.”