Bowie teen is finalist in nationwide ‘kidtrepreneur’ contest


Gabrielle Jordan, who at nine-years-old founded the jewelry line, “Jewelz of Jordan,” is among the ten finalists from around the country in Barbara’s Bakery’s search for the next amazing young business owner.

“It was recommended that we sign up for the contest and when I looked into it, I saw that there was a chance we could win and that it would be a really good idea because we’re in the process of building up our funds and this would be an amazing opportunity to earn additional money,” said Gabrielle, who’s now 17 and who comes from a long line of entrepreneurs including her mother and father.

Gabrielle creates handcrafted, limited edition, luxury jewelry, which she says is for modern, classic and elegant women and girls. The products are sold online and in boutiques in Maryland, Virginia and Pennsylvania.

Additionally, Gabrielle has authored the Amazon bestselling book, “The Making of a Young Entrepreneur,” and she’s created a mentorship program for young entrepreneurs and leaders.

“I’m looking to do something where it’s not just about making money,” she said. “I have this mentoring institute where we recommend a few of the kids in the group to sign up and possibly win money too. The goal for me is to be able to do something for someone else and to know that the students I mentor are succeeding makes me really proud.”

In February, Barbara’s Bakery, a pioneer in cereals and snacks from wholesome ingredients, announced the launch of the contest, which the company says seeks to discover innovative youth who embody entrepreneurial passion and vision.

Founded by Barbara Jaffe, who was 17 when she started the company as a small organic bakery, the company hopes to foster more young startups.

Parents and guardians were encouraged to nominate exemplary young individuals and their business ideas on Barbara’s Facebook page where voting will end on April 14, 2017.

One grand prizewinner will receive a $10,000 grant, while five runner-up’s win $500 and a case of Barbara’s cereal.

“I am confident and really excited about the voting and I believe I have a good chance of winning at least the $500,” Gabrielle said.

With a dream to keep each of her jewelry pieces handcrafted in America by working with a local organization that provides job opportunities for special needs individuals, Gabrielle also wants to make sure she helps those in need.

She says she wants to hire and provide opportunities for those classified as having special needs. By teaching them specific jewelry making skills to create the various components of her jewelry designs, Gabrielle said she will be able to increase her production and at the same time, have employees who take great pride in their work.

“I was definitely a kid who dreamed big,” Gabrielle said. “I wanted to be able to travel and make jewelry for the stars. I’ve achieved a lot of my goals and so much more. Helping others is important, and I’d tell young people to focus on what it is that makes you unique. It’s important that we bring our vision and it’s important that we stay true and focused and don’t let others persuade what our reality is.”

To cast a vote in the Kidtrepreneur contest, visit