Howard U. unveils new athletics logo


Special to the NNPA from The Washington Informer

Howard University Athletics unveiled its new Bison logo during a press conference Thursday, using a process that engaged all stakeholders in the Howard community.

The final product comes from several months of focus groups held on campus and through social media that included Bison athletic administrators, coaches, student-athletes, faculty, staff, campus marketing team members and alumni.

“Getting a new symbol is exciting. It is the visual evidence of our Bison spirit and pride,” said Shelley Davis, interim athletic director. “The new logo represents a fresh opportunity for our student-athletes to rally around the values that make Howard University great.”

The development of the new logo began in January, with the university solicited input from students, faculty, staff and alumni via social media. Chief Brand Strategy, the firm chosen to direct the process, incorporated those ideas in developing a set of draft designs.

“Athletic competition is an important part of the Howard experience, and this new logo is evidence of our commitment to excellence in sports alongside our pursuit of excellence in academics and research,” said President Wayne A.I. Frederick. “The logo will provide a unique, unifying image which the entire Howard University community can share.”

Over the next several months, the logo and the associated wordmarks will become integrated across the athletic department and with the assistance of the University administration, become part of the institution’s marketing and promotional materials.