After excluding black neighborhood, Amazon rolls out Prime Now in Roxbury


— Amazon backtracked on its decision not to offer its same-day delivery service to an historically black neighborhood in Boston.

Boston’s Roxbury neighborhood is one of the city’s poorest. More than 60% of the population lives below the poverty level. More than 80% of the population is black or Latino.

And when Amazon rolled out Prime Now in Boston, it excluded the neighborhood from the service, despite offering delivery to areas on all sides of Roxbury’s borders.

But after Bloomberg posted a report revealing the discrepancy last week, local and state officials called on Amazon to expand into Roxbury.

Amazon announced Tuesday it would expand the Prime Now service area.

“[A]mazon informed me today that they will now be offering same day service to every neighborhood in Boston. I thank them for this decision,” Boston Mayor Marty Walsh tweeted on Tuesday.

Amazon Prime Now is offered to Amazon Prime subscribers. Prime Now is available in 27 metro areas across the United States, and it allows users to purchase items that can be shuttled to their door the same day they’re purchased.


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